James McKeough has been a research analyst of public and private companies since 1993 at First Marathon Securities, Deans Knight Capital Management, HSBC Asset Management, and Onward Capital until focusing in 2010 on macro behavioral research at Pavilion Global Markets.

In 2017, he started a Masters in Cognitive and Decision Science at University College London, completing a thesis project on the impact of uncertainty in financial language on investment decision-making. This research is the foundation of applied narrative economics, which defines and quantifies repetitive linguistic patterns as predictive signals in financial markets.

Born and raised in Canada, Mr. McKeough holds a BA in Political Science from the University of British Columbia. He is a Commodity Trading Advisor and a Certified Management Accountant.

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